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intelliPACK Use Case: Unilever brings signage alive in the grocery store aisle

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SKU: uc-unilever Category:

Product Description

Consumers in the grocery store usually don’t expect shelf talkers to actually talk to them.

But during a recent in-store trial by global consumer products company Unilever for its venerable Knorr food brand, that’s exactly what they did.

We’ve all seen shelf talkers – those printed cards or signs clipped on a shelf to draw our attention to specific products and promotions. These have traditionally been static displays –  ink and paper with no capacity for interaction.

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