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IntelliPACK Use Case: NFC Authority forges new digital relationship between consumer and brand

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Product Description

It’s summer time, and that calls for a drink. But how do you chose? People tend to stick with what they know, be it wine, beer or other spirits.

So how does a label stand out and get noticed, especially if it’s a local craft label competing with big national brands? It’s a tough global market, with over 100,000 new wines, beers and spirits introduced every year.

Learn how CPEIA member company NFC Authority is forging a new digital relationship between customer and product with its powerful patent-pending printed product tags and near field communication technology

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