CPEIA CEO speaks at Canadian packaging industry’s premier event
On June 17, Peter Kallai joined industry leaders from across Canada’s packaging industry as a keynote speaker at the 2015 PAC Summit, hosted by PAC, Packaging Consortium in Toronto.
It was an opportunity to introduce printable and organic electronics to a key industry vertical where the CPEIA sees great potential for Canadian PE companies. PE is enabling new ways to manage inventory, track items as they are shipped, better maintain product freshness, monitor medication usage and identify packing materials for recycling.
With the theme, “Making your FMCG (Fast Moving Consumer Goods) Smart,” Kallai presented various examples of how PE is already being used by major consumer brands in their packaging, marketing and the work that must be done to develop this market opportunity.
In April, the CPEIA and PAC signed an MOU to explore how printable and organic electronics can help Canada’s packaging industry. PAC’s 2,200 members come from all sectors of the packaging value chain, from start of life to next life. These include retailers, consumer brands, package manufacturers and services, waste management and government.