With PE, the packaging industry is definitely thinking outside the box.
Members of Canada’s PE Consortium are already working on ways to turn packaging, in any form, into a data point, switch or even a sensor, to take advantage of a multi-billion-dollar global market for smart packaging devices.
For example, physical products, such as packaging, can be printed with invisible touch-sensitive coding using conventional printers. This coding, which will activate the touchscreen of any mobile device, is far more versatile and less costly to produce than traditional RFID tags, more secure and dynamic than QR codes, and eco-friendly. It can be used as an added security measure, and as a tool for gamification, media and content publishing, and branding.
This is just one example of how PE is powering new ways to manage inventory, track items as they are shipped, monitor environmental conditions and turn the humble box into a smart device, with labeling and tagging solutions that are capable of wireless communication in various ways.